What We Do
What We Do
Bringing our brands closer to consumers
We work within all areas of the drinks industry, from the monopolies and online wholesalers to the best bars, pubs and restaurants in the Nordics.
It is our ethos of Giving More together with our great people and premium brands that makes Edrington so special. Giving More to our communities, Giving More to our consumers and Giving More to each-other is something we remain vigilant about doing every day. Therefore, I am also proud to see our team consistently going above and beyond to deliver unique brand experiences together with our customers and partners, building market leading brands for consumers to enjoy whilst also giving back to society.
Kasper Andersen, Managing Director
Our Teams
Our business structure compromises key teams who all work together to provide a premium service for our customers across the Nordics.
Commercial
Our business structure compromises key teams who all work together to provide a premium service for our customers across the Nordics.
It’s a testament to our passion and commitment, seeing our products not just being used, but becoming exceptional experiences and lasting memories.
Marcus Brand, Commercial Director
Marketing
Ensuring that consumers can enjoy our portfolio, the on trade and route-to-market (RTM) sales teams works closely with the country’s best bars, pubs and restaurants – as well as alcohol suppliers and drinks wholesalers – to provide access to our premium brands and create experiential events for consumers.
I am proud of our prestige brands with their unique and inspiring histories. Proud of our great culture built on our values and the mindset of “ Giving More”. But I am most proud of our passionate people, who challenge and inspire each other. Collaboration is at the heart of what we do, based on the strong belief that we can all do small things, with great love, and together we can do something wonderful.
Torkel Wilund, Marketing Director
IT, Supply Chain & Finance
Our Finance, IT and Supply Chain team work in a very volatile and fast paced environment where we need to be very specific yet agile to deliver a smooth, supportive and controlled operative environment to allow us to deliver on our strategic plans. Our responsibilities range from Commercial finance, Supply chain inbound and outbound, financial control, AP & AR support, cash management and IT support & infrastructure, amongst other things.
The collaboration across our teams in Edrington and the engagement with which they are approached is a true testament to our ethos of Giving more, to those seeking solutions to poverty and trauma, to our people and to our customers. I’m truly proud of everyone in my team and the wider business.
Christer Öberg, Finance & Supply Chain Director
Commercial
Key is securing our products being available at the best outlets, both in top end bars and hotels as well as in the most prestigious retailers. This followed by activating the brands and provide excellent consumer experiences.
I am happy to work for an organization which cultivates a culture where creativity thrives, where everyone feels valued, and where collaboration fuels success. We serve as steward of our brands, maintaining scarcity while expanding reach, preserving heritage while embracing consumer trends.
Rasmus Brondsted, Senior Regional Commercial Manager, Germany